Q1 2021 Performance of Top Fashion Games on Android in Brazil

In the first quarter of 2021, Brazil's Android users showed a keen interest in fashion gaming apps, with several titles standing out in terms of downloads and user engagement. As we dive into the data provided by Sensor Tower, let's take a closer look at how these games fared during this period.

Nail Salon 3D by Lion Studios saw a significant number of downloads, starting at 312K in the last week of December 2020 and peaking at 328K in mid-January 2021, before experiencing a gradual decline to 197K by the end of March. Weekly active users followed a similar trend, with a peak of 595K in mid-January and a dip to 460K by the end of March. The game's revenue showed fluctuations, reaching a high of $102K in mid-January and later stabilizing around $65K-$91K towards the end of March.

Zynga's High Heels! demonstrated an impressive trajectory in both downloads and weekly active users. The game's downloads skyrocketed from 16K in its launch week to a staggering 398K in late March. Active users mirrored this explosive growth, starting at just 15K and soaring to 695K by the quarter's close. Revenue data for High Heels! was not reported until the beginning of February, starting modestly at $10K and climbing to $25K by the end of March.

Project Makeover by Magic Tavern, Inc. maintained a robust performance with downloads beginning at 298K in late December and reaching 159K in late March after a decline. Weekly active users showed more stability, hovering around 400K-440K throughout the quarter. Revenue figures began at $15K in late December, peaked at $19K in mid-January, and ended the quarter at a solid $13K.

CrazyLabs LTD's Acrylic Nails! experienced a downward trend in downloads, starting from 449K at the end of December to 118K by the end of March. The weekly active users also saw a decrease from 812K to 294K. Since the revenue for Acrylic Nails! was not reported, the focus remained on its downloads and active users.

Lastly, Chibi Doll Dress Up Games had a steady performance with downloads beginning at 113K in late December and ending the quarter at 96K. Active users started at 304K and slightly decreased to 284K by the end of March. Revenue for the game remained on the lower end, with figures ranging from $2K-$14K throughout the quarter.

For more detailed insights and analytics on mobile app performance, Sensor Tower's comprehensive database offers in-depth tracking and analysis.